Here’s the facts.

Many of us are craving closer connections—spaces that feel intimate rather than noisy or centered around viral metrics. We want places where we can chat and share our love for craft in an easy, welcoming environment. Studies show that online communities fulfill key goals for many people, with 77% saying they join to discover new things and 66% to connect with others who share similar interests.

In fact, 36% of users prefer online micro communities because they foster more meaningful and engaging conversations compared to larger social platforms. While 50% of online users gravitate toward Big Social, and 14% remain neutral, the trend shows a growing desire for smaller, focused spaces. As technology continues to evolve, so does our need for online spaces that feel safe, private, and rooted in genuine connection—places where we can truly belong.